Make Your Stand Stand Out

Make Your Stand Stand Out

While you may think social media is key to a successful marketing campaign (and you’d be right) having a stand at a trade exhibition is also worth considering. Even in this digital age, there is nothing quite like chatting face-to-face with a supplier and seeing what’s on offer.

Choosing the Trade Show

Exhibition organisers will promise you untold success if you book space with them. You’ll hear about their wide-reaching advertising campaign, immense footfall and how the location and dates are ideal. Don’t believe the hype! Plan ahead to visit the exhibition the previous year or get the opinions of several other companies who’ve exhibited with them.

The Right Layout

Look at the event plan and if possible, pick your ideal spot. Corners are usually more expensive, as you get a cross flow of visitors. Check out which exhibitors are near you, as it’s better to be in an area with firms that you know will attract footfall. Size is important and bigger is not always better. Choose a few key products/services, rather than bombarding visitors with every aspect of your company. The space should be as open as possible and a badly positioned board or table will act as a barrier to visitors.

Drawing the Crowds

With thousands of stands in close proximity, it’s easy to get lost in the crowd. So how do you attract people to yours? . Whether you choose people who are charismatic and draw people in, or those who spot potential leads and invite them over, it’s important to choose someone who is experienced and skilful in these situations. Many companies use giveaways but if you’re handing out fridge magnets with your logo, how does this help you convert leads? Keep the gifts relevant, such as samples of your work or products. If you manufacture wood flooring, have your fridge magnets made from that; it’s a free gift that also shows off the quality of your goods. Similarly, while a flashy, A4, colour brochure might look impressive, a well-designed A5 flyer can do the same job at a fraction of the price.

Display

Appeal to the senses and choose one or two coordinating colours; not so bright that sunglasses are needed. Font choice and size are important. Ensure titles can be read from a reasonable distance. Any text should be optimised so that reading glasses aren’t required. Don’t spend more time than you need setting up, so opt for . Ideally, use both sides of the boards and position them so they can be seen from several directions. Adding an audio-visual element can also increase footfall but keep the infomercials succinct. Although visitors will tend to zap your virtual business card (barcode) it’s still prudent to make a hard copy available.

Planning ahead and taking the time to do the necessary research can really improve your chances of having a successful, trade show experience.

How To Promote Affiliate Products In Any Market

How To Promote Affiliate Products In Any Market

Have you failed at selling an affiliate product to non-native English speakers and wonder what happened?

Writing the copy, you thought they had enough knowledge of the language. Brimming with enthusiasm, you felt excited. You felt it … this was going to be your product’s entry into the new market. Probably the market that would help you reap big profits in the future.

Feeling elated with your aim, you introduce the product through a press release website targeting audience in a non-English speaking market. You go to bed knowing your inbox will be pouring with messages the next day, with recipients asking for a free trial and media companies chasing you for interviews.

But, a week goes by … and nothing happens. A dark cloud forms over your expectations.

Why did your strategy stutter?

Ideally, there is no single answer to this question, but the following is a list of possible reasons based on studies about why people often fail to successfully promote affiliate products in different markets:

You didn’t localize the language

No matter how good your product copy and call-to-action is, it might not appeal to an audience whose main language isn’t English. Consider for a minute that your target audience is in China. You can use the best sales copy with powerful words that have been proven to increase conversions, but it won’t have as big an impact as a copy that’s translated to Mandarin and includes keywords of that language.

Immersing your product into a new economy proves that localization is the key to get your product in front of any target market. Because a successful affiliate marketing strategy is all about thinking globally, but acting locally. Firms that specialize in localization services will not only enable you to utilize translated copy, but local speech, cultural phrases, and prices and dates formatted according to region. This also gives your product campaign a better chance of getting picked up by local influencers, whose reach is more powerful than any other marketing tactic.

You didn’t use the right marketing channel

In some countries, consumers prefer using a PC to search for affiliate products, while some places like Japan consists of consumers who mostly use mobile to search for deals and promotions. Social media might be popular in some countries, while email marketing may be popular in another.

Using the wrong marketing channel could be the reason behind product failure. In this aspect, you can find a local affiliate marketer/market analyst/assistant who understands consumer behavior; they can act as a central planner, advisor, or delegator. Not only will you build local relationships, but create reassurance of your product being seen by a major portion of targeted audience.

You didn’t keep up with market trends

Knowing what works and what doesn’t in specific markets can make a big difference to the success of your product campaign. An affiliate product that’s related to increasing winter holiday sales certainly isn’t going to work around this time in Australia, where people are gearing up for the summer season.

Likewise, you may lack knowledge about logistics which will deter the interest of an international audience. Always make sure to study market trends and make all costs transparent for the consumer. Build strong relationships with local publishers, so you can get insider tips on the market, and maximize reach.

How to Encourage Networking At Your Event

How to Encourage Networking At Your Event

You’ve worked incredibly hard to put together a great conference. You’ve got a solid slate of speakers. You’ve got evening, morning, and even off-site entertainment. You’ve organized a vendor hall, after parties and some fantastic alternative programming for people who need a break from the scheduled activities. You’re pretty sure that everybody is going to take home some awesome memoriesif you can get them to talk to each other.

It’s true that, often at conferences and conventions, people attend in pairs or small groups. There are a lot of reasons for thiseverybody likes having an event buddy, especially if it is their first time attending an event of this nature. Even so, you know that part of the fun and benefit of events like this is networking and meeting new people. So how do you encourage people to do that?

MeetUps

One of the best ways to get people to spend time together and, hopefully, forge new relationships, is to host a series of smaller meet ups both leading up to and during the event itself. Advance meetups will help locals get to know each other and forge bonds before the event begins. Small meetups during the event allow people who might not feel comfortable networking on a large scale network on a small scale with people they know are already interested in the same ideas as themselves. You can arrange meetups based on occupation, interest, alumni/newbie attendance, etc.

Use the Internet

The XOXO Festival in Portland, Oregon is one of the premiere festivals of its type (purposefully small scale and community oriented events meant to connect industry insiders with hopeful joiners). This year they set up an event based Slack Network to help people “meet” and talk before the event itself. This proved to be so successful that they kept the Slack Network going after the event. You can set this up yourself through community bulletin board systems, blogs, social media groups, etc. Encourage people to hang out online before meeting. It will help break the ice before they are face to face and will foster bonding and networking for after the event as well.

Apps Are Your Friends

These days, you can create an app for everythingeven events and conferences. Setting up your own mobile event app will help attendees find each other and coordinate during your event. They are also helpful for connecting attendees with speakers, event organizers and getting feedback on the event in real time. Most importantly, it gives those who are introverted the opportunity to socialize through a medium they find comfortable. Not everybody is okay walking up to someone and starting a conversation. The shy among you will need a method of communication that works for them.

Forego Ice Breakers

Seriously. Nobody them. Even at meetups and in-conference group sessions; create a no-ice breakers policy. Your attendees will love you for it.

Harassment Policy

Finally, make sure you have an iron-clad anti-harassent policy in place. We all want to think of the events we create as absolutely safe places and even though we work hard to make that a reality, sometimes bad things happen. Having a zero tolerance policy and a robust reporting and reaction system in place will go a long way toward creating an event that truly is a safe place for everyone who attends. It is also a good idea to have a photo policy in place. For example, at many Comic Cons, there are very strict rules against photographing others without obtaining consent. Make sure this language is included in your harassment policy.

It takes a lot of work to create a space in which people will want to interact and network with each other. Hopefully these tips will help you do exactly that at your next conference or convention.