Nowadays it is becoming more and more commonplace for business presentations to consist of videos. Not only are videos a more flexible and universal medium, but they are also a great way to convey information in creative and interesting ways – making them perfect for the task.
Unfortunately most people tend to have little or no idea how to create videos for business presentations. If you’ve tried to do so in the past you may have found that your attempt ended up looking fairly amateur, and lacking the professional quality that you would want any business presentation to have. The good news is that even if you’ve had trouble creating business presentations in the past – with the Movavi Video Suite you should be able to do just that.
Essentially the Movavi Video Suite is an easy video maker that will hand you an extensive array of useful tools and features. The reason why it is unique however is its intuitive approach that is ever so beginner-friendly. Even if you have little or no experience with videos, you will be able to come up with one that looks thoroughly professional and polished.
To do this the first step is to record the video footage that you need. Within the Movavi Video Suite itself you’ll find options to capture videos via a webcam or directly from your screen. Alternatively you could also digitize videos, transfer them over from a different source, or use photos to create a video slideshow.
After you’ve acquired the video footage that’s going to form your presentation, you can then start to edit and enhance it with the features that are in the Movavi Video Suite. Initially you’ll want to cut out segments that you don’t need and combine all the various clips into a single video. Once that is done you can start to enhance the video quality, correct any issues with the recording, add a voiceover and background music, use stylish animated transitions and visual effects, and maybe even insert customizable text as subtitles or captions.
All these features are really quite easy to use, and they’re just a glimpse into what the Movavi Video Suite is capable of. With a bit of creativity you could come up with a business presentation that impresses your colleagues and bosses – and may even help you to work your way towards that promotion that you’ve been after.
Technology is a powerful thing. It can help small businesses leverage tools to put them on par with the big players that have been able to dominate markets with huge bankrolls.
The Internet was a game changer across the board, allowing even at-home businesses to reach a global market. Now cloud-based technologies, automation and collaborative platforms are proving to be the new frontier in streamlining and optimizing business operations.
Communication is vital for business growth, but professional phone systems can be a significant expense. Cloud-based phone service is one of the fastest growing industries right now for very good reason. Instead of antiquated technology that utilizes phone lines and expensive equipment that can be difficult to maintain, this calling service routes calls over the Internet. Affordability and the ability to gather call data are two big selling points for businesses of all sizes.
Another key feature of cloud-based phone systems is its ability to connect all employees wherever they are. Because calls are routed over the Internet, there are no physical limitations. Workers in various locations can all be connected to the same phone system, and your mobile phone can also be used to take business calls from anywhere.
Automated Marketing and Messaging
You can use the call data that’s gathered by your cloud-based phone system to improve your marketing messages, and then use those messages in an automated marketing system. Automating your outreach and marketing tasks proves to be extremely efficient without sacrificing quality. Customer relationship management (CRM) software allows you to put lead management and marketing on autopilot. Setup campaigns, email drip messaging and automated responses once, and they’ll run again and again on schedule or whenever they’re triggered.
The online world feels like a touch of the Wild West right now for many businesses in the hospitality industry. The owners who are proactive and vigilant about their online reputations and the new social media kids in town are taking advantage of technology, while companies that are reluctant to wade into the fray may get left behind. Make no mistake, it’s a lot of work to manage your business’s online reputation, but it’s crucial to the long-term success of the company. Let’s take a look at some digital marketing tools.
What’s Become Standard?
Many businesses have jumped on the technology train, embracing lots of different social media platforms and working hard to learn about the potential of Internet marketing. Others have been resistant to focusing on younger clients if Baby Boomers have been their bread and butter. However, only one third of Internet users are from the Baby Boom generation, so you can’t underestimate the importance of online marketing. Here are some of the basic tactics that no longer are optional:
- Mobile-friendly sites: If 80 percent of searches are done on mobile devices, business owners in the hospitality industry don’t get the attention of search engines if the company website is not mobile friendly.
- Local search presence: Making sure your business’s online information such as location, rating and price range is up to date is vital when it comes to maximizing local-search technology. When someone is looking for a hotel near his or her location, your business must show up on the map.
- Social media engagement: Your business should be on at least three social media platforms, and more is better. It’s all about getting your brand top of mind and starting conversations with customers.
Hotels and other hospitality companies that are ready to get proactive about online marketing can take some of these steps during the coming year:
- Engaging content marketing: Businesses should be looking at the content of their websites to make sure the information there is accurate and, more importantly, interesting to site visitors. Videos, blogs, and customer stories can engage potential customers.
- Paying for placement: Consumers click on “above the fold” search engine results first. It’s worth spending the extra money for premium placement. Plus, this will help in the local search function mentioned above.
- Customer-centric planning: Instead of thinking like a hotel owner, think like a guest. What would customers expect to find when researching your company? What would make things easier for them? Consider online check-in or room-customization capabilities.
Once you’ve established your company’s presence on the Internet and in the social media realm, it’s important to monitor what is being said about your business. Here are the basic steps for managing your online reputation:
- Monitoring reviews: First off, you have to pay attention to what customers are saying about their experience at your hotel or hospitality business. Positive comments are great; thank reviewers for their kind words. Negative comments can be great, too, because they help you learn.
- Addressing complaints: Respond to concerns and complaints promptly. Thank reviewers for sharing their thoughts and pledge to use their comments to improve.
- Learning from comments: Take what is said about your company to heart. Decide whether complaints should prompt a change in policy. Share comments with employees so they understand how important customer experiences are when it comes to the health of the business.
Diligent hospitality business owners can leverage their online presence and reputation to create happier customers and therefore boost the bottom line. Besides, your competitors may be already working hard on their reputation management. You don’t want your company to lose relevance. Take the time to respond to reviews or discover how to enhance customers’ experiences. The proactive approach is the best track for your business.