Twitter is a great social media tool that you can use every day to promote your company in a positive way, connect with customers, and attract a larger audience of people who would be interested in the products or services that you have to offer. But if you are struggling to find ways of using Twitter to its fullest potential, you can always look for inspiration from companies that are already succeeding. Check out the five examples below, as these are Sun Bingo has an eye-catching Twitter account, with tons of followers. This is the UK’s largest daily Bingo game, and it is totally free. It allows you to gamble responsibly, so you have to be 18 years old or older if you wish to follow the account, which already has thousands of followers. In addition to funny posts and engaging media, Sun Bingo has used Twitter to connect with their customers and ensure that they can answer questions and concerns in a timely fashion.
Coffee giant Starbucks knows how to make the most of Twitter as well. This company is known for posting engaging, fun content for its followers, and they also make it a point to showcase their followers in their own tweets. In addition to using text, they also incorporate different media into their tweets, such as short videos, photos, and gifs, and they include a hashtag in each and every tweet in order to start trends and extend their reach even further across the world of social media.
3. Whole Foods
Whole Foods is known for being the grocery store for those who are seeking primarily organic, plant-based, all natural options for their recipes and their body care. You can find everything from yoga mats to baby food and laundry detergent in a Whole Foods store, so they are catering to a specific target audience. When it comes to their Twitter account, they focus more on educating, rather than on selling. They post tips on how to cook better, as one example, and they post links to yummy recipes. This engages followers and gives them access to helpful tools that can allow them to achieve the healthy lifestyle that they’re after.
4. JetBlue Airways
Another company that knows how to use Twitter is JetBlue Airways. But rather than taking their social media account so seriously, the staff at JetBlue uses Twitter to have a little fun with their followers. They make sure that their page is entertaining and that their tweets are engaging so that their followers will want to retweet them. With millions of followers, they regularly post funny tweets and contests that get the attention of their audience and garner interaction.
PlayStation has attracted millions of followers to its Twitter account, and it is no surprise when you see just how fun it is to follow the tweets. These social media pros make it a point to post various images, videos, and links that their followers would be interested in, and they also take advantage of the feature that lets them pin a tweet to increase engagement.
These are just five of the many great businesses that know exactly how to make the most of the time that they spend on social media, and on Twitter, in particular. If you want to grow your own business, you need to be on social media, but you need to use it right. Take a page out of the books of the companies above so that you can achieve great results as well.