The marketing landscape has been changing drastically over the past several years, but there are still a lot of small businesses that aren’t utilizing it to the max. Here’s how to use Twitter in a way that’s easy and useful for your business.
1. Connect with influencers. Find out who’s important in your niche. Follow them, respond to their Tweets, re-Tweet interesting material, send them a Direct Message every now and then stay on their radar.
2. Build public lists. By adding people to flattering lists (Hudson Valley Influencers or Best Musicians Ever, for example), people will tune into the community you’re building. There aren’t a ton of Twitter users who use lists so cleverly, so you’ll certainly stand out from the crowd.
3. Get in on hashtag chats. There are two types of hashtag chats you can get involved in: ones that set you up as an expert in your field and ones that will put you in touch with your audience. If you sell marketing services, join a professional marketing chat. Or, join a Q&A chat where you can offer advice to people who need marketing help. (Keep in mind that these chats may sometimes be one and the same.) Remember to not schedule posts during the time that you’ll be in the chat.
There are some online platforms that you can do without, but Twitter isn’t one of them. Make sure you’re actively engaging with your Twitter audience on a regular basis. Learn more about marketing your business.