Search engine optimization today is nothing like it was just a few years ago. The most significant of course being Google’s insistence towards improvement of user experience, which governs most SEO strategies implemented today. SEO is no longer just for traffic driving and ranking improvement, these are merely results of effective SEO.
The secret of succeeding in SEO today is that there isn’t any secret. It’s all about using common sense. The brands that are performing well in search engines results pages are those with high quality content that addresses specific user intents and which devote time to technical optimization to improve user and search engine crawling experience.
Below is a list of 7 tips which will land you at the top of your SEO game:
1.Don’t over think
SEO is a difficult field because it has too many uncertainties, but this shouldn’t clip your virtual wings when carrying out your SEO. Remember that every marketer faces the same uncertainties that you do, we’re all just trying to figure out the SEO secrets and with little information to guide.
Instead of focusing on its complexity now, focus on building the best user experience in every technique. You won’t fall too far from the mark.
2.Ensure your content stays fresh
People searching for content online are looking for accurate, up-to-date information. This is why it’s important to ensure your content stays ‘fresh’. ‘Currency’ is becoming an important factor in Google search rankings, and why not, users don’t want to waste their time ingesting content only to find that it’s no longer applicable.
3.Focus on usability
The user experience equation heavily relies on various technological aspects. You need to do more than provide informative and helpful content but also that content should be easy to reach and enjoyable to browse through. Ensure that your website is mobile-friendly, which forms a vital part of digital marketing strategy today, and that it loads within the shortest possible time.
As of 2014, Google announced that over 50% of searches are now conducted on mobile devices, which drove the Mobilegeddon update launched in April this year. As time passes, greater emphasis will be placed on mobile user experience, so ensure your site is not found wanting. You can use Website Auditor tools to identify any technical flaws that interfere with user and search engines bot crawling/browsing experience.
4.Focus on building relationships
Building links is no longer what it used to be. The idea is simple, links indicate how much trust other people place in your brand and content, hence building your credibility is pivotal for consideration as an authority source in your niche. Getting links should not be the goal of your networking; rather, they should come as fringe benefits.
Links are still an important part of the Google ranking algorithm, but marketers today should remember that these links will only come from building relationships – honest relationships – with others. After all, Google has become critical of most link-building methods. Forge connections with bloggers and influencers within your niche and offer true value. You can use SEO SpyGlass to identify who is currently linking to your site for ideas.
5.Focus on long-tail keywords
Search engine-user interaction is becoming very personalized. This is why businesses today should focus more on long-tail and location-specific keywords. In this way, your potential consumers will find your site based on the value your offer and services you give.
You should no longer strive to rank for vague terms, which offer very little in terms of conversion e.g. “Los Angeles Doctor”. Not only are you placing yourself in higher competition, you’re likely to reel in potential visitors only to find they want someone in a different field of practice. Instead, go for more specific keywords like “Los Angeles dermatologist” and get more targeted leads likely to convert and reduce your direct competition.
6.Use keywords appropriately
Take a structured approach. Don’t just focus on the right keywords; ensure that this information is communicated to Google the right way by going structured. Ensure your long-tail keywords are present, not stuffed, in your main title and body content. If the structure of your site makes it hard to do so naturally, introduce a newsfeed or blog and create content around your long-tail keywords.
7.Detail is everything
Apart from focusing on optimizing for elements that make up direct SOE ranking factors, don’t forget your Meta descriptions, which are very important. They make up the previews for your site and give you a chance to distinguish yourself from competitors on SERPs.
Your Meta description, if correctly written will drive more click-throughs for your site. Ensure it is well developed, with a few short lines including your main keywords to drive greater traffic from SERPs to your site.
At the end of the day, it’s important to focus on your audience. Everything you do, do for them. Logically, this will not be hard to achieve. Because Google is also focused on providing the best user experience for its users, you’ll be headed in the same direction, and land huge gains for yourself as a result.