5 Examples of Companies Using Twitter in a Great Way

Twitter is a great social media tool that you can use every day to promote your company in a positive way, connect with customers, and attract a larger audience of people who would be interested in the products or services that you have to offer. But if you are struggling to find ways of using Twitter to its fullest potential, you can always look for inspiration from companies that are already succeeding. Check out the five examples below, as these are Sun Bingo has an eye-catching Twitter account, with tons of followers. This is the UK’s largest daily Bingo game, and it is totally free. It allows you to gamble responsibly, so you have to be 18 years old or older if you wish to follow the account, which already has thousands of followers. In addition to funny posts and engaging media, Sun Bingo has used Twitter to connect with their customers and ensure that they can answer questions and concerns in a timely fashion.

2.      Starbucks

Coffee giant Starbucks knows how to make the most of Twitter as well. This company is known for posting engaging, fun content for its followers, and they also make it a point to showcase their followers in their own tweets. In addition to using text, they also incorporate different media into their tweets, such as short videos, photos, and gifs, and they include a hashtag in each and every tweet in order to start trends and extend their reach even further across the world of social media.

3.      Whole Foods

Whole Foods is known for being the grocery store for those who are seeking primarily organic, plant-based, all natural options for their recipes and their body care. You can find everything from yoga mats to baby food and laundry detergent in a Whole Foods store, so they are catering to a specific target audience. When it comes to their Twitter account, they focus more on educating, rather than on selling. They post tips on how to cook better, as one example, and they post links to yummy recipes. This engages followers and gives them access to helpful tools that can allow them to achieve the healthy lifestyle that they’re after.

4.      JetBlue Airways

Another company that knows how to use Twitter is JetBlue Airways. But rather than taking their social media account so seriously, the staff at JetBlue uses Twitter to have a little fun with their followers. They make sure that their page is entertaining and that their tweets are engaging so that their followers will want to retweet them. With millions of followers, they regularly post funny tweets and contests that get the attention of their audience and garner interaction.

5.      PlayStation

PlayStation has attracted millions of followers to its Twitter account, and it is no surprise when you see just how fun it is to follow the tweets. These social media pros make it a point to post various images, videos, and links that their followers would be interested in, and they also take advantage of the feature that lets them pin a tweet to increase engagement.

These are just five of the many great businesses that know exactly how to make the most of the time that they spend on social media, and on Twitter, in particular. If you want to grow your own business, you need to be on social media, but you need to use it right. Take a page out of the books of the companies above so that you can achieve great results as well.

How To Leverage A Business Blog To Gain New Customers

new customer

There are so many gain new customers is not simple but it is not that complicated. What you have to do is create a really good strategy, one built around the goals you want to achieve. In order to help we will give you some ideas that you can easily take into account.

Offer Advice For Customers

grow blogs even when on vacation so options are available.

Use Blogs As Landing Pages For Social Media Campaigns

Social media is really powerful but it has one big problem for companies. It does not offer the possibility to create landing pages that will convert really well. Instead of using the social media profile for conversion purposes, direct visitors towards a blog page or post. This brings in much higher conversion rates so profit is increased for the company by simply using the resources that are available.

As an example, instead of running a contest on Facebook, you can run it through the blog and promote it through social networks. Some of the participants may want to learn more about the company and browse other pages. Generally speaking, getting people on website pages is much more effective than presenting something on networks like Facebook and Twitter.

The Power Of Content Marketing

The business blog needs to be used in a really effective way since we talk about a really great opportunity since content marketing is what works best at the moment whenever promoting anything online. It is really hard to create an effective content marketing strategy without a business blog. The strategy that you create would simply be a lot less effective than what it could be. Always consider using the business blog as the foundation of your content marketing strategy.

RL360° Quantum offers LinkedIn tips to aspiring expats

LinkedIn tips to aspiring expats

As a high-profile professional networking website that is used across the world, LinkedIn is popular among people who are seeking employment opportunities abroad. With this in mind, saving and investment specialist RL360° Quantum has offered the following tips to aspiring expats to help them make the most of this valuable resource.

Keep profiles fresh

It recommended that people always keep their LinkedIn profile fresh by ensuring they update it with the relevant experience and skills on an ongoing basis. The Isle of Man-based company also highlighted the importance of jobseekers including key skills in profile summaries to make it easier for recruiters to pick them out. In addition, it advised people to use a high-quality profile picture.

Take part in discussions

Getting involved in discussions on the networking site is important too, RL360° stated. By joining relevant groups, people can widen their professional networks and engage with the right audience. Popular groups include Expat Network and International Expat Jobs Network.

Build relationships

Developing relationships is also key, according to RL360°. The company pointed out that social media isn’t intended for one-way communication. By proactively starting conversations and making comments on other people’s posts, LinkedIn users can engage with others and build up their contacts.

Stay active

Staying active is essential as well. By logging in at least once a week to check for messages, comments and posts, and by responding promptly, people can ensure they don’t miss important developments. RL360° noted that the rise of mobile technology makes this easier as it means people can access social media on the go. It also advised people to ‘follow’ company updates so that they get notifications if any new positions are advertised.

Preparing financially

As well as giving tips to help people make the most of LinkedIn, RL360° drew attention to the importance of preparing financially for a move abroad. Its Product and Investment Marketing Manager Andrew Dudgeon stated: “Given that many popular expat locations don’t offer a state pension, finding a secure and portable home for your savings and investments is a must.” He added that RL360° offers a range of solutions, including Quantum (a regular savings policy) and PIMS (a lump-sum investment).

According to Mr Dudgeon, those who are moving abroad to work should speak to a financial adviser to discover which products best suit their needs.

Royal London 360° was set up in 2008. It changed its name to RL360° 5 years later following a management-led buyout. You can find out more about the company by checking out RL360° reviews online or visiting its website.

9 Amazing Content Marketing Ideas For E-Commerce Portals

content marketing

Ecommerce portals are very important because they provide links as well as access to other sites. They largely determine the success of any ecommerce website. They help customers to access more information and products available on related sites. In order to ensure that you have excellent ecommerce portals, good content marketing ideas are very important. We are going to provide you with the best content marketing ideas for ecommerce portals so that you can use them. These ideas should be applied in Writing content without knowledge about your target audience is a waste of time. You need to define your target audience so that you can provide them with relevant content. The products should satisfy their needs. This will encourage purchase thus increase in ecommerce profits.

 Include Call To Action

Always remember to include call to action at the end of your posts. After customers have read the post, they may be attracted to make purchase or do whatever you want them to do. Do not leave it hanging. Tell them in call to action section. This may include advising them to buy the product or clicking on the link provided.

 Use Keywords

Keywords are very important for success of any ecommerce portal. They help to ensure that your content is returned in the top ranks when searched by customers using search engines like Google. This enables customers to access your products and also follow the available links for more information.

Write Top List

Depending on the niche of your ecommerce portal, make a habit of writing top 10, top 100 e.t.c lists. This kind of information is attractive and will pull more readers into reading the content of your ecommerce portal.

 Try To Predict Trends

You are advised to write posts which predict the current trends in the market. Many people are eager to know what is trending. Providing such information in your ecommerce portal will surely attract them. Take advantage of this.

 Create A Decision Guide

Customers need help when making buying decision. You should make things easier for them by coming up with a decision guide. They will go through it. Consequently, they will make the best purchase.

Ask Customers To Post Testimonials

It is important that you know what customers think about your product. This will help you to know what you should improve on to increase sales. This can be achieved by asking them to post testimonies about the product they used. Other readers may be impressed and buy the product too.

Final Word

In conclusion, the above are the best content marketing ideas for ecommerce portals. They will attract customers to read the content of your site and subsequently make purchase. Focus should always be put on the target audience for success of your ecommerce. If you sell automotives, they should be applied in automotive web design.

The Key to Success in the Corporate World

The Key to Success in the Corporate World

‘It’s not what you know; it’s who you know.’ For a lucky few this might be true. However, with the corporate world as complex and competitive as it is, there’s seldom one secret to success. Instead you will need a number of skills to succeed.

Success at corporate level is the result of 1) leadership, 2) knowledge, 3) creative thinking, and 4) hard work – all practiced and honed over a long period of time.

Long-term business success takes more than good connections. Hard work and earning the respect of colleagues plays a key role. The art of negotiation and communication is also vital, as taught by negotiation experts in the field, negotiation training and courses.

Creative Thinking

Innovation can help solve any number of business problems – from staff retention to increasing productivity. Creative thinkers are essential in all fields, but particularly in the business world, where good solutions and quick thinking can be the difference between profit and loss.

Teamwork

Scheming one’s way to the top isn’t just weak, but also unsustainable. Your time is much better applied to working hard and generating good ideas. It’s clear that results earned from positive actions reap more benefits. The more practical your contribution, the more valuable you will be to your company.

Corporate success is not preordained but the result of key skills that can be taught and learned. It isn’t one secret to success – but it is a sure path.

Showing off your Brand at an Exhibition

Showing off your Brand at an Exhibition

The best way to increase the popularity of a brand is to market it aggressively using various marketing techniques. You can advertise in traditional media such as Newspaper & Magazines, Television, Radio, as well as newer forms of media such as online advertising. One method of publicity which has always been popular and always will be is attending various trade shows and events. Attending these sorts of shows allows you to connect directly with the people looking for your services and advertise your brand directly to decision makers.

Planning Your Exhibition Stand

Your exhibition stand is going to be promoting your brand, and as such is going to be a direct representation of your brand and company. You will need to make sure that the design of your stand is well thought out and reflects your brands image.

It is an excellent idea to speak to companies such as Aspect Exhibitions who have decades of experience in building stands for businesses attending trade shows and events all over Europe. Using the services of an experienced company will allow you to design an amazing looking stand which will draw in the potential clients to you, as well as portray your brand image accurately.

Drawing Them In

At most of the large events, there are many different stands that are all competing for the attention of the visitors that attend. As well as having an interesting and engaging exhibit, you will also want to be able to draw the interest from a distance. Techniques using lasers and lights, or large video screens are a good way to draw the eye in a busy exhibition. Many stands will also use PA systems and music, but with such a cacophony of noise competing together, capturing the attention visually is an excellent way to draw interest.

Keeping Them Interested

As well as drawing in your potential clients you will also want to engage them as much as you can. One way to do this is to design an exhibition stand which is interactive with the visitors. There are many different ways that you can incorporate a level of interaction from using Tablet PC’s, Touch Screen Technology, or even image capture technology and display screens. What will be best for your company is all going to depend on the nature of your industry, and the image that you are trying to portray, which is something that you should know better than anyone else!

In Line With Your Brand

When you seek to represent a defined image for your brand, it is important that all of the marketing techniques that you employ are following the same set criteria, including an exhibition stand. If your company does not have something set in place already, it is an excellent idea to create a Branding Guidelines Brief which can include set instructions regards the branding of your company, also including colour guidelines.

The more consistent you are with your branding, the stronger your brand becomes, and when you have a strong brand with a well thought out advertising pitch at an exhibition, you are sure to draw a lot of attention and make your event a success.

Statistics Suggest That Instagram Can Really Boost Your Brand

Statistics Suggest That Instagram Can Really Boost Your Brand

The era of social media began a few years back with the popularity of the Internet. In addition, technological advancements made in mobile phones allowed users to use the social media features with ease. Therefore, mobile users could interact with the postings, blogs and other contents anytime and anywhere. A survey has revealed that a new social media platform is introduced every year. Social media platforms like LinkedIn, Facebook and Twitter attained popularity in recent years. In addition, the usage of photo sharing platform Instagram became widespread recently as the features incorporated in it allows users to tweak the contents and create appeal with processes that can be carried out in a short time.

Why Instagram Is Getting Popular?

Instagram offers facilities that allow easy sharing of photos and images among followers. The platform offers substantial scope for marketers to build a brand image through proper engagement. Many popular MNCs have started using this photo sharing platform in their marketing strategies.

Penetration of Instagram at MNC Level

A reputed market research firm has conducted a study a few years back and has found that around 59% of the top global brands have registered with Instagram. A press release of Instagram revealed that around 100 million social media users register with Instagram every month. The footfall on Instagram grew strong over the past two years. When you compare Instagram with Twitter, you would find that the later reached the 200 million mark after six years.

Have you ever thought how Instagram has curved out a niche among social media users? The usage of this social media platform is on the rise because it allows users to share their photos instantly. Apart from photo sharing feature, the platform allows engagement of consumers as they can express themselves anytime, anywhere.

Your Business Should Use Instagram for Building Brand Image

Every day, you are experiencing that a new brand is launched in the market. Therefore, infusion of new brands in the market adds clutter and raises the competition level. In order to beat the competition and gain the desired mileage, you need to entice your prospects with visual contents. If you are looking for inspiration on how to get followers on Instagram, go through the examples of a few brands, which have included this social media tool in their marketing campaigns and have bagged distinctions.

In 2012, Ford launched a campaign on Instagram called Fiestagram. Ford became successful at engaging the prospects through a photo competition. The 7-week campaign experienced posting of more than 16000 photos on Instagram. The promotion was linked with Twitter and Facebook where it fetched substantial likes.

Red Bull incorporated Instagram in its marketing campaign recently. Through the marketing campaign, Red Bull distributed tickets to its followers to witness the Rock Finals basketball tournament that was held in San Francisco. Instagram users were asked to post their photos with basketball followed by tagging. The campaign allowed Red Bull an ideal way to send its brand message to the sports community.

Even, food outlets are using Instagram to promote their brands. Comodo, a New York-based eatery conducted a campaign through Instagram. Users were asked to shoot photos of their favorite meals and tag those with proper hashtag. Through the Instagram campaign, the restaurant now helps the visitor to search the latest offerings and accordingly offers fine dining experience.

In a nutshell, the popularity of Instagram is growing among global brands. Currently, Instagram has around 300 million active users and the number is likely to grow in future. More than 70 million photos are shared every day. It is high time that you include Instagram in your future marketing strategy to drive active engagements.

Author Bio – Jenny Brown is a social media strategist. He conducts workshops for businesses on how to get followers on Instagram and attain sales conversions.

How to Choose a Video Production Outfit

video production

Every business needs to make itself known – otherwise, it may not be anywhere near as successful as it would like to be. This article will help you work out how to choose a company that can assist you with promotional videos.

Promoting your business products and services is a very important part of being in business. If you don’t promote yourself, you won’t have the opportunity to make sales and grow your business. Many people may not even realise you are there.

However, there are ways you can make the process of promoting your business easier than you may think. For example, if you are blogging and writing content for your website (or sites), that’s a good start. But have you ever thought about creating videos to give another more visual element to your promotional efforts?

If you have already thought of this and discarded the idea, you may wonder why you should reconsider it. In truth, if you choose one of the many video production companies around to help you create your videos, the results you get will be far better than anything you could create on your own. That’s the secret to good results in this area.

So how do you go about choosing one of these video production companies?

Well, the first step will be to find a company that has experience in promoting businesses just like yours. Some will take on any kind of project, but others will have experience in particular areas. A good example of this would be a company that deals with small to medium-sized businesses. Some are more experienced with larger companies and they may not have the skills to take on a much smaller project of the type you may want to focus on.

It is also important to feel comfortable with the company you choose. Ask how they go about their work. How much input will you have at each stage? Are they able to brainstorm for ideas for you, or do they require far more input from you? The chances are you already have a good idea of what kind of video you want to produce for a good trade show. However, if you are stumped for ideas you might want them to provide some inspiration for you.

Clearly, the more experience the production company has, the better it will be for you. Make sure they have a portfolio with them – ask to see it if you can. Very often, their website will have a selection of videos to look at that they have already made. This will give you an idea of their style and values, so you can see whether you like their efforts.

As you can see, the process of choosing a production company to help produce your video isn’t a quick one. However, when you take the time to make the right choice, it becomes far easier to create the kinds of videos you really want to have to help you promote your business.

Digital Marketing Strategies for the Hospitality Industry

Digital Marketing Strategies for the Hospitality Industry

The online world feels like a touch of the Wild West right now for many businesses in the hospitality industry. The owners who are proactive and vigilant about their online reputations and the new social media kids in town are taking advantage of technology, while companies that are reluctant to wade into the fray may get left behind. Make no mistake, it’s a lot of work to manage your business’s online reputation, but it’s crucial to the long-term success of the company. Let’s take a look at some digital marketing tools.

What’s Become Standard?

Many businesses have jumped on the technology train, embracing lots of different social media platforms and working hard to learn about the potential of Internet marketing. Others have been resistant to focusing on younger clients if Baby Boomers have been their bread and butter. However, only one third of Internet users are from the Baby Boom generation, so you can’t underestimate the importance of online marketing. Here are some of the basic tactics that no longer are optional:

  • Mobile-friendly sites: If 80 percent of searches are done on mobile devices, business owners in the hospitality industry don’t get the attention of search engines if the company website is not mobile friendly.
  • Local search presence: Making sure your business’s online information such as location, rating and price range is up to date is vital when it comes to maximizing local-search technology. When someone is looking for a hotel near his or her location, your business must show up on the map.
  • Social media engagement: Your business should be on at least three social media platforms, and more is better. It’s all about getting your brand top of mind and starting conversations with customers.

Upcoming Trends

Hotels and other hospitality companies that are ready to get proactive about online marketing can take some of these steps during the coming year:

  • Engaging content marketing: Businesses should be looking at the content of their websites to make sure the information there is accurate and, more importantly, interesting to site visitors. Videos, blogs, and customer stories can engage potential customers.
  • Paying for placement: Consumers click on “above the fold” search engine results first. It’s worth spending the extra money for premium placement. Plus, this will help in the local search function mentioned above.
  • Customer-centric planning: Instead of thinking like a hotel owner, think like a guest. What would customers expect to find when researching your company? What would make things easier for them? Consider online check-in or room-customization capabilities.

Reputation Management

Once you’ve established your company’s presence on the Internet and in the social media realm, it’s important to monitor what is being said about your business. Here are the basic steps for managing your online reputation:

  • Monitoring reviews: First off, you have to pay attention to what customers are saying about their experience at your hotel or hospitality business. Positive comments are great; thank reviewers for their kind words. Negative comments can be great, too, because they help you learn.
  • Addressing complaints: Respond to concerns and complaints promptly. Thank reviewers for sharing their thoughts and pledge to use their comments to improve.
  • Learning from comments: Take what is said about your company to heart. Decide whether complaints should prompt a change in policy. Share comments with employees so they understand how important customer experiences are when it comes to the health of the business.

Diligent hospitality business owners can leverage their online presence and reputation to create happier customers and therefore boost the bottom line. Besides, your competitors may be already working hard on their reputation management. You don’t want your company to lose relevance. Take the time to respond to reviews or discover how to enhance customers’ experiences. The proactive approach is the best track for your business.

Make Your Stand Stand Out

Make Your Stand Stand Out

While you may think social media is key to a successful marketing campaign (and you’d be right) having a stand at a trade exhibition is also worth considering. Even in this digital age, there is nothing quite like chatting face-to-face with a supplier and seeing what’s on offer.

Choosing the Trade Show

Exhibition organisers will promise you untold success if you book space with them. You’ll hear about their wide-reaching advertising campaign, immense footfall and how the location and dates are ideal. Don’t believe the hype! Plan ahead to visit the exhibition the previous year or get the opinions of several other companies who’ve exhibited with them.

The Right Layout

Look at the event plan and if possible, pick your ideal spot. Corners are usually more expensive, as you get a cross flow of visitors. Check out which exhibitors are near you, as it’s better to be in an area with firms that you know will attract footfall. Size is important and bigger is not always better. Choose a few key products/services, rather than bombarding visitors with every aspect of your company. The space should be as open as possible and a badly positioned board or table will act as a barrier to visitors.

Drawing the Crowds

With thousands of stands in close proximity, it’s easy to get lost in the crowd. So how do you attract people to yours? . Whether you choose people who are charismatic and draw people in, or those who spot potential leads and invite them over, it’s important to choose someone who is experienced and skilful in these situations. Many companies use giveaways but if you’re handing out fridge magnets with your logo, how does this help you convert leads? Keep the gifts relevant, such as samples of your work or products. If you manufacture wood flooring, have your fridge magnets made from that; it’s a free gift that also shows off the quality of your goods. Similarly, while a flashy, A4, colour brochure might look impressive, a well-designed A5 flyer can do the same job at a fraction of the price.

Display

Appeal to the senses and choose one or two coordinating colours; not so bright that sunglasses are needed. Font choice and size are important. Ensure titles can be read from a reasonable distance. Any text should be optimised so that reading glasses aren’t required. Don’t spend more time than you need setting up, so opt for . Ideally, use both sides of the boards and position them so they can be seen from several directions. Adding an audio-visual element can also increase footfall but keep the infomercials succinct. Although visitors will tend to zap your virtual business card (barcode) it’s still prudent to make a hard copy available.

Planning ahead and taking the time to do the necessary research can really improve your chances of having a successful, trade show experience.