Have you failed at selling an affiliate product to non-native English speakers and wonder what happened?
Writing the copy, you thought they had enough knowledge of the language. Brimming with enthusiasm, you felt excited. You felt it … this was going to be your product’s entry into the new market. Probably the market that would help you reap big profits in the future.
Feeling elated with your aim, you introduce the product through a press release website targeting audience in a non-English speaking market. You go to bed knowing your inbox will be pouring with messages the next day, with recipients asking for a free trial and media companies chasing you for interviews.
But, a week goes by … and nothing happens. A dark cloud forms over your expectations.
Why did your strategy stutter?
Ideally, there is no single answer to this question, but the following is a list of possible reasons based on studies about why people often fail to successfully promote affiliate products in different markets:
You didn’t localize the language
No matter how good your product copy and call-to-action is, it might not appeal to an audience whose main language isn’t English. Consider for a minute that your target audience is in China. You can use the best sales copy with powerful words that have been proven to increase conversions, but it won’t have as big an impact as a copy that’s translated to Mandarin and includes keywords of that language.
Immersing your product into a new economy proves that localization is the key to get your product in front of any target market. Because a successful affiliate marketing strategy is all about thinking globally, but acting locally. Firms that specialize in localization services will not only enable you to utilize translated copy, but local speech, cultural phrases, and prices and dates formatted according to region. This also gives your product campaign a better chance of getting picked up by local influencers, whose reach is more powerful than any other marketing tactic.
You didn’t use the right marketing channel
In some countries, consumers prefer using a PC to search for affiliate products, while some places like Japan consists of consumers who mostly use mobile to search for deals and promotions. Social media might be popular in some countries, while email marketing may be popular in another.
Using the wrong marketing channel could be the reason behind product failure. In this aspect, you can find a local affiliate marketer/market analyst/assistant who understands consumer behavior; they can act as a central planner, advisor, or delegator. Not only will you build local relationships, but create reassurance of your product being seen by a major portion of targeted audience.
You didn’t keep up with market trends
Knowing what works and what doesn’t in specific markets can make a big difference to the success of your product campaign. An affiliate product that’s related to increasing winter holiday sales certainly isn’t going to work around this time in Australia, where people are gearing up for the summer season.
Likewise, you may lack knowledge about logistics which will deter the interest of an international audience. Always make sure to study market trends and make all costs transparent for the consumer. Build strong relationships with local publishers, so you can get insider tips on the market, and maximize reach.