What is the purpose of being present in the mobile ?.
It all depends on the need for which is considered to be present in this platform, of course, is very important to offer a mobile site with a good user experience and thereafter if you need to offer something specific additional or what is have on the site, then there is answer the reason why make a App.
In this post we will take care to explain each one separately and then compare them, this way we focus on the differences and aims of each to answer this dilemma.
As indicated, it is a website, with the primary characteristic of being adapted for screen and lower resolution, as well as in most devices the actions taken for tactile human movements, secure this marks substantial differences when display, perform design and development. Access is via a browser pre-installed on the phone and along with the URL can view our site.
To expedite the passage of compatibility with various mobile devices most current programming languages like CSS3 and HTML5 which allows the advantage of becoming multiplatform, a little easier to implement solution used.
Downloadable application on smartphones from the respective app stores (App store, Google play, and Marketplace and Blackberry app world). It is very important to remember that when stored on the device, it consumes space on your hard drive, in addition to having access to the phone other variables such as: memory, GPS, contacts, camera etc ).
With regard to the stage of development of it should take into account the process that each app store has to work around its proper approval and publication, which varies as Android, IOS, Blackberry or Windows phone, besides that each of which is a separate work, which influences the investment of time and money.
Comparison between Mobile Site and Mobile App
The website if that can be optimized for it to appear in the search results from a browser via mobile, added to this we are talking about a URL that can be easily shared via a chat, ads, QR codes, social media , blogs, etc
In this sense the App has not all this flexibility, first there must be another must download and follow the passage required by the app stores.
Content loading rate
The website is subject to the quality of browser connection. However the app probably runs instantly and is much more significant to have it for some specific actions: games, social networking, chat, email, etc
Where the use is daily or functions are required where memory and speed are important to enhance their functionality.
Integration with resources
The compatibility of the app with the device is called a native app, that what he means is that it has full access to push email, camera, GPS, etc., additionally the Apps still work and are in offline mode, thanks to its cache.
In the case of mobile sites, it is necessary to have connection to the web and the browser, however HTML5 and CSS3 have advanced towards the issue of resources, including has come to work on features that enable navigation without internet, but much remains to be done in this regard.
Immediacy of updates
Updates in the App directly dependent on the setting for each user on your mobile phone and their respective management, so you can submit a fresh or delayed for enhanced content, otherwise, the mobile site, because it need not rely user, so updates happen in real time without affecting what is being observed on the screen of the mobile.
Undoubtedly costs less to produce a mobile site, as the adaptable design featuring HTML5 allows full coverage against various devices with a single development process. The mobile app is required for each type of device time and money developing, consuming much more budget for engineering.
Ultimately beyond the importance of having a mobile presence is really important because it will establish there, setting goals that allow us to make a clear decision and go for it. And what would you serve, Mobile App or Mobile Site?.