Can you reach the ideal mobility ? Reflection after day without car

Can you reach the ideal mobility

Bet on the bike, reorganize the city and improve the asphalt roads, ideas to Bogota move better. Others are not so optimistic.

Each Car Free Day, when it is required the maximum mass transit in the city, are evident weaknesses. Yesterday, the day was just beginning when, at 6:30 am a group of users blocked the passage of articulated by the National Museum station. They were tired of waiting for it to pass the M86 route.

A pair of similar cases occurred throughout the day. There were also stranded buses, even the mayor Enrique Penalosa was traveling with cameras and press on board, stopped working halfway there. It was also the record of the crowded buses and testimonials from users who live in areas where the feeders do not arrive and had to wake up early than usual to walk to a station.

Users satisfied with the day also abound. Those who came faster to their work and their homes, or had the full way to cross them on their bikes. Given this scenario, and when the Car Free Day turns 16, the question arises: What is this new day?

At least, creates an environment for citizens to question the mobility of Bogotá. El Espectador collected the reflections of a group of experts and citizens on the roads to be taken by the city to achieve efficient mobility.

As in any debate, there pessimistic views who believe that capital has no solution. For example, Paul Bromberg, former mayor of Bogota, the Car Free Day shows that this is a frivolous society, which receives awards for something that no city would be made and that causes a downturn in the economy, adds that, in its ideal mobility, the capital should be another. Not this one, which is very dense and large.

There are others who are critical, but less pessimistic, as Joseph Stalin Rojas, director of the Observatory of Logistics and Mobility of the National University. Although he says that the car-free day is a worn and bet more as a day with shared cart, he believes that strengthening the public transport system can improve mobility. We must speed up the construction of trunk, he says

He is pointing in the same direction Eduardo Behrentz, dean of the Faculty of Engineering of the University of the Andes, who also considered vital to improve transport infrastructure. Having a better network Transmilenio, better bridges and even better asphalt pathways influence the speed of movement.

These improvements, he says, should discourage the use of private cars and especially motorcycles, which he considers the great tragedy of Colombian cities, polluting, dangerous, noisy and exclusive. A flexible and extensive network, which reaches the citizen who yesterday had to walk more than necessary.

Carlos Pardo, director of the Foundation Slow down, beyond the transport network, the way to Bogotá to move efficiently through the change in the policies of urban development and land use. The trips have to be shorter and less frequent for them in other alternative means of transport. For this, mass transit riders would have to be connected to centers of activity, defined and distributed.

That not all have to go to the center to work, says Pardo, who dreams of a city better connected, for pedestrians and bicycle users, with short and friendly Walker blocks.

In this idea lies another big bet from the experts: the use of media, more efficient and cleaner alternative transportation, which says Beherentz, Bogotá has ideal qualities. Overall, it is a flat, compact city.

It also has 440 km of bike paths, more than anywhere else in Latin America. This idea also cove citizens as Mary Pereira, who said the ideal is the cicla although no more parking and provide safety to the rider, he says.

But the former mayor Bromberg has no qualms with the bicycle as a bid to improve mobility. In Bogota bikes have lots of obstacles and risks. They serve a small portion of people, such as young people and those who do not have to transport their children.

Despite the controversy generated by the issue of mobility, it is clear that the Car Free Day puts the public to think about the way travels between home and work. In the end, the conclusion is leaving experts to improve mobility is a major challenge that requires urgent action. The ideas are on the table.

How to Choose the Right Delivery Service for your Online Business

the Right Delivery Service

An online business depends on their delivery service more than any other. Your main impression on a customer is created when that much awaited parcel arrives at their door, so it’s important to ensure that your delivery service is top notch. As an online business, how can you choose the right delivery service for you?

Domestic or international?

Firstly, consider the type of deliveries your business makes most often. Is it overseas shipping you need or just domestic deliveries? Shop around and find a courier who specialises in the type of deliveries you require and has a great reputation. Your company’s reputation demands upon the performance of your chosen delivery company so it’s important to choose wisely. If you currently only deliver in the UK but are planning to expand overseas, try and go for a company who specialises in both.

Focus on condition and presentation

The condition that your parcel arrives in is paramount to your businesses’ successes and mitigates the amount of customer complaints your customer care team are likely to receive. Customers hate badly packaged items and receiving damaged goods so choosing a courier with a solid reputation is essential to prevent this. As an e-commerce business, packing your goods safely and making sure they look well presented is crucial to your success so this is an area where you should be looking to spend a little more cash on.

Time is of the essence

The speed of your deliveries is another essential factor. Online businesses need to be offering at least a next day delivery option in order to be successful. By offering your customers the chance to pay extra for next day you’ll be pleasing many more customers than other companies and all the last minute shoppers who need to make a purchase fast. This means that you need a delivery company you can rely on in order to make it on time.

To make sure you select the perfect delivery service for your company, use a courier comparing site Parcel2go to find the best couriers at the best price. They compare all the top couriers to find you the optimum service at the best possible price for your budget. When operating an online business, making sure your deliveries arrive on time and in great condition is paramount to ensuring that your business is a success. So shop around and choose the best possible delivery service for your company.

Professional Financial Tools for a Successful Business

Financial Tools

As your business grows, it’s vital to QuickBooks ProAdvisor will produce the reports that you need. With this high level of tracking, you can look at different advertising venues to see which ones are working, determine the return on investment with various applications and see which processes you’ll continue using in the future.

Instant Reports
You could take hours sorting through information, plugging it into a spreadsheet and deciding on the right formulas, but QuickBooks is able to take care of the reports for you. The system offers a wide range of reports so that you can spend more time reviewing accurate information and less time trying to find the numbers you need.

Linking with Other Accounts
One of the great features of this platform is that you can link it to other accounts, such as your bank account. This makes it easier for you to keep track of spending and see exactly where your money is going. As a small business owner, you sometimes need to make fast decisions so that you can take advantage of smart opportunities, and the right tracking tools can provide you with those answers at a moment’s notice.

Moving Away from Paper
Whether you’ve been in business for a while or just got started a few months ago, you may still be working with paper files. This can be cumbersome for you and inconvenient for your repeat customers. You’ll have better tracking with digital systems, and the QuickBooks platform is completely portable. You can easily transfer information to your customers, vendor, CPA, and other professionals.

Your small business deserves to be run in an effective and efficient manner, and that includes keeping track of the books. Use the right tools to ensure that bills are paid on time, and keep track of your revenues with an electronic system that perfectly suits your needs. The digital program can free up a great deal of your time so that you can spend more of your energy focusing on your customers and building your business.

How To Lead When You Are Not The Leader

You Are Not The Leader

We continue to be in the grip of a global leadership crisis. It is the sort of crisis that we, human beings, seem deeply ill equipped to respond to. For example we struggle to see the leadership problem clearly enough or acknowledge that solutions are embedded in complexity to such a degree that the crisis requires us to reframe lots of deeply held but largely unexamined assumptions and beliefs. We aren’t very good at that sort of stuff, we prefer a good old fashioned crisis where there is a clear enemy or clear objective and where a combination of grit, hard work and rational problem solving will see us through. The leadership crisis isn’t like that and that’s why we are struggling to respond effectively despite some very obvious needs to do so.

Why do I say that there is a leadership crisis? It is because everywhere I look I see a leadership gap. Some of these gaps are huge -yawning chasms – and obvious. Take for example any of the global problems that we collectively face. How about Climate Change? Global warming represents a substantial existential threat to our collective future as CO2 emissions continue to rise and yet no leader or group of leaders have emerged to carry the hopes of future generations into a workable solution we can thrash out in Paris. Tell me I am wrong. How about Migration? As we see Europe’s collective response to the Refugee/Migrant crisis flopping around in the miserable search for a populist response to dead children washing up on its beaches we see a failure of leadership in navigating towards an effective policy.

Other leadership gaps are less obvious but crushingly real. We have seen proud and important companies brought low by the failure of their leaders to act with integrity and shoulder the responsibilities of leadership effectively. We worry about how many other organisations could be harboring dark dishonesties? How many organisations can truly claim to be great places to work? How many organisations can demonstrate that they are organisations worth working for? Employee engagement figures, as one potential proxy for healthy workplaces, continues to flat line according to longitudinal studies by Gallup.[1]

If the leadership crisis is real it isn’t because we have a shortage of people who are designated as leaders, those who have the positional authority and delegated power to lead our institutions, our governments and our companies. The leadership crisis is real because too many of our designated leaders are not leading effectively and seem in some ways to be avoiding doing so as if somehow just being the leader, being in positional authority, is enough. It isn’t. Here’s a test: when was the last time someone you are aware of (your boss maybe?) who holds positional authority as a leader in an organisation made a meaningful call or decision and stood by their judgment? In other words when did they last do something significant in service to the wider organisational goals, some memorable, impactful action. If you are struggling to think of something then you are not alone. It feels like too many of our leaders position themselves in such a way as to avoid taking action, to play safe, to pass the buck, to duck, weave and procrastinate.

It is in this context that I find I am regularly asked for advice on how people can take a lead in their company when they have no formal authority or position from which to do so. For many it is a question rooted in the human desire to fill the leadership vacuum, to take action in the face of so much inaction and stuckness. Simultaneously some organisations are trying to move away from traditional hierarchical structures that fix positional and management authority through a line system towards something much lighter, flatter, more matrix and more project-based. My observation is that what most of these companies are trying to achieve is a change in behaviour, and especially leadership behaviour, but they don’t know how to do that so they change the structure instead. We know that organisational structure should follow the purpose of that organisation. Too often it is the structure that dictates the purpose and we end up operating within the limits imposed upon us by structure, by our organisational operating systems. In the context of leadership we don’t make a leader simply by reorganising the structure in such a way that tells someone they are one. Or do we? Isn’t that what we instinctively do when we promote someone to a level where they have positional authority? What happens when we create a flatter more ‘empowering’ culture? Does leadership flow?

To answer these questions and illuminate the problem of how to lead when we have little or no authority to do so (to fill the leadership gap) we need to explore what we mean by ‘leadership’ because it is a term loaded with meaning but whose definition can be elusive.

There are many ways of looking at leadership and many ways of developing leaders. There is, for example, a long history of thinking about leadership in terms of exceptional personality – the ‘leaders-are-born-not- made’ theory; but if personality was the only factor we would be forced to rely for leadership on accidents of birth and would write-off most people as potential leaders. It is hard not to think about leadership in this way – it is a default setting for many people, but social scientists, searching for the personality factors that would reliably predict leadership ability, have been unable to agree on anything more than a handful of very general traits – things like intelligence, drive and trustworthiness. For anyone trying to develop their own or others’ leadership, the personality theory presents serious difficulties: not only is it not clear which factors should be developed, but it is not at all clear whether it is possible for personality traits deliberately to be developed. Given these difficulties, we need a more nuanced view of leadership that can support practicable leadership development. For me, the important components of that nuanced view can be summarised in three connected points. Firstly that it is easier to develop the capacity for leadership than it is to make a leader. Secondly, that leadership happens as action: when one person does or says something that changes a course of events or changes somebody’s view or inspires someone to do something they would not otherwise have done. Thirdly, that there is no one correct and universal way of looking at leadership – that there as many kinds of leadership as there are people, and as many kinds of leadership action as there are situations and contexts (or, in other words, the study of leadership is idiographic).

A great starting point for understanding leadership is to simply assume that everyone has the capacity for leadership in some degree, however small it may be in some. It is not an unreasonable assumption, most human capacities are normally distributed. This capacity may be thought of as a potential, stored as in a battery until the right circumstances come along to release it, or to complete the circuit. So in a moment anyone might rise to the occasion, speak out or stand up, take a chance that has an effect on those around and makes something happen that would not otherwise have happened. It seems to be the case, that it is a lot easier to develop a capacity than it is to change someone’s personality directly. For me it is capacity that provides our entry point not some contested view of the relevance and utility of personality perspectives.

It is also clear that leadership is only ever manifest as action. We might refer to the moment of decision, when someone steps up to the plate, as an act of leadership. It is an act of leadership whether the actor is the Chief Executive or the humblest operative: we might expect it to happen rather more regularly in the case of the CEO, but in essence, it is the same thing whoever does it. A working definition of an act of leadership might be that the action is regarded as sincere and legitimate by others, that it is felt by others to be plausible and to have some chance of bringing about the right result and that they, in turn, are moved by it to act. Think about our test earlier, asking you to think of something that someone in positional authority had done that was significant and meaningful in provoking necessary change. Now extend that thought to include anyone in the organisation. Perhaps through that lens we can start to see leadership occurring in places where there is little or no formal authority to lead?

So everyone has the capacity to act, but not everyone always does. To develop that capacity, we need to work out what makes the difference between action and inaction. The academic literature gives us many clues to what this might be, for example, we know that people are often unwilling to act to help others if they think that there is someone else better equipped than they are, or if they, the actor are anonymous and/or unaccountable. There may be some ‘diffusion of responsibility’ (Latane & Darley, 1970)[2] or ‘attenuated reciprocity’ a term borrowed from property law to describe a situation where one person feels that their social obligations are reduced because they are unlikely to meet people again. Another thing that might make a difference is that one person may recognise the need for action sooner than another. What we know, from research in groups presented with relatively unusual situations, is that it is easier to respond if you have an available mental model of what is going on, or if you have rehearsed in your mind the possibility, or, crucially, if you are ready to accept the situation as novel, and to suspend judgment long enough for a new interpretation to form (Weick, 1995).[3] These two things – willingness to act and having a model that tells you when action is necessary – are both factors that make it more likely that someone will show up when necessary. Notice the strong tendency for leadership metaphors to be upwards: stand up and be counted, rise to the occasion, take a stand, step up to the plate: the surface leadership theme is salience; the deeper leadership theme is about taking risks.

It is clear that there is no single way of looking at leadership. Every time an act of leadership happens (so long as somebody notices it) a microcosm is created in which many conditions and variables are enfolded. Leadership therefore is not a person, or a position, but an act and such action can and should be manifest across society, across and within organisations at all levels.

So we return to the question how can we lead when we are not the leader? Our brief review of the notion of leadership seems to pose a counter question, how can we notlead when leadership is required? For leadership to happen three things need to take place: firstly we all need to notice that action is required. We are all familiar with that feeling that something must be done or that something could be done. Leading without being the leader in part means stepping up and taking risks in acting. So, the second thing that is required to lead when you are not the leader is to decide to act or not. In a previous post I discussed the idea of a ‘responsible leadership’ being rooted in ‘integrity at the moment of decision’. To help you decide whether to take leadership action (or not) check your conscience in the moment of decision; conscience is a useful guide to action. Failure to act in line with conscience is at the heart of our leadership crisis, a crisis characterised by good people doing nothing. The leadership gap at the heart of the leadership crisis could also be referred to as a ‘saying/doing gap’ where we fail to walk our own talk. Then the final element for leadership to happen is that there is an action, something is done that moves or changes things.

So how do we build our capacity to lead, to notice, decide and act? Of course, there are many ways to help build the capacity for leadership, but one seems to be crucial, especially to supporting the process of leading when you are not the leader. It is Mindfulness (Weick, 2001[4], Carrol, 2007[5]).

Mindfulness is part self- awareness and self-monitoring, part alertness, sensitivity to others and situational flexibility, and part being poised to act. It is also mindfulness of purpose, that is having present to one’s mind a general goal that shapes momentary action, a goal that one is able to articulate – that has been thought out, that is always evolving and deepening and that is connected to a fundamental moral, spiritual or social imperative. Mindfulness connects conscience with action and, crucially helps us to notice, to focus our attention both externally and internally connecting the world with our personal internal state and helping us to successfully navigate that antagonistic boundary.

Mindfulness through some kind of meditative practice has become very popular over recent years. Exponents enthusiastically report improved levels of concentration and focus, a drop in anxiety and a greater level of appreciation and connection. In leadership terms it is ’clarity of perception’ that mindfulness seems to bring that assists the process of noticing and acting.

We desperately need to close the leadership gap. We need more leadership action, not more leaders. We need all of us to step up and to take responsibility for taking the action that we see as missing and are aching for. In my view we need to combine an individual mindfulness practice with a dispensing of simple assumptions about what leadership is and is not. And to acknowledge that we are all called to lead, in the moment, in the face of our conscience and in the sure and certain knowledge that it is the only way that we will make the world a better place.


[2] Latané, B., & Darley, J. M. (1970). The unresponsive bystander: Why doesn’t he help? New Jersey: Prentice-Hall, Inc.

[3] Weick, K. E. (1995). Sensemaking in organizations. Thousand Oaks, CA: Sage

[4] Weick, K. E. (2001). Making sense of the organization. Oxford: Blackwell

[5] Carroll, M. (2007) The Mindful Leader: Awakening Your Natural Management Skills Through. Boston, Trumpeter Books.

A career in print: from Louise Stephenson, Client Sales Service Director at Precision

Director at Precision

Print was probably the last thing on my mind when asked as a school leaver, “what do you want to do when you grow up”.

After leaving college I went straight into employment, I worked as a PA for Rothschild’s the Merchant Bankers and from there moved into customer services working for brands such as Orange and Barclays, I quickly proved myself and worked quickly through the ranks making my way up to call centre manager, heading up a large team of customer service and sales agents.

As a manager amongst a team I always believed in leading by example, therefore spent an hour a day on the phones listening to what our customers were telling us and encouraging my team leaders to do the same. I quickly realised that selling our products was easier when our customers recognised that they were being given an unbeatable level of service and we as team knew and understood the products we were selling.

So where does print come into my story, my sister and her husband started their own print company and asked if I would like to help them increase their sales. Knowing nothing about print but being confident talking to people I offered my help, and years later I am still here and I can honestly say I have loved every minute of the journey I have been on. We have progressed from being a print management company to having a complete production facility offering digital, offset and large format.

Long days, hard work and having a focus where customer satisfaction and quality of products we printed were pivotal to the business ethos we slowly started to make a name for ourselves within the printing industry.

Staff numbers increased and everyone joining always commented on how much of a team we were, everyone did what they could to ensure that the jobs got out of the door on time and were printed to the highest standards.

Personally I had to very quickly learn about Paper Sizes, PDF’s, CMYK v RGB v Spot Colour, print ready artwork, crops and bleed it all seemed so alien to me, fast forward to today and I sometimes shock myself that I can speak so fluently about these areas of our industry. I really do know my Durst Omega 2 from my Indigo.

Fast forward to November 2014 and we joined forces with Precision Printing and Precision North was born. After meeting the team and visiting Precision South offices I realised that together we really could push the boundaries and offer a complete print solution.

Printing is not a natural first choice of career for women to move into and I am proud to be part of a scheme in the North East called, “Building my Skills”, where businesses go into Secondary Schools and talk to School Leavers about our industry. Print has the ability to transform a brand, print can show your customers that you care, whether it be a personalised brochure or a simple business card. My advice to all women wanting a career in print is firstly, be hungry for knowledge, I still strive to learn from my colleagues. Finally, but in my mind the most important, know your customer, listen to your customers needs and always aim to go that extra mile.

Statistics Suggest That Instagram Can Really Boost Your Brand

Statistics Suggest That Instagram Can Really Boost Your Brand

The era of social media began a few years back with the popularity of the Internet. In addition, technological advancements made in mobile phones allowed users to use the social media features with ease. Therefore, mobile users could interact with the postings, blogs and other contents anytime and anywhere. A survey has revealed that a new social media platform is introduced every year. Social media platforms like LinkedIn, Facebook and Twitter attained popularity in recent years. In addition, the usage of photo sharing platform Instagram became widespread recently as the features incorporated in it allows users to tweak the contents and create appeal with processes that can be carried out in a short time.

Why Instagram Is Getting Popular?

Instagram offers facilities that allow easy sharing of photos and images among followers. The platform offers substantial scope for marketers to build a brand image through proper engagement. Many popular MNCs have started using this photo sharing platform in their marketing strategies.

Penetration of Instagram at MNC Level

A reputed market research firm has conducted a study a few years back and has found that around 59% of the top global brands have registered with Instagram. A press release of Instagram revealed that around 100 million social media users register with Instagram every month. The footfall on Instagram grew strong over the past two years. When you compare Instagram with Twitter, you would find that the later reached the 200 million mark after six years.

Have you ever thought how Instagram has curved out a niche among social media users? The usage of this social media platform is on the rise because it allows users to share their photos instantly. Apart from photo sharing feature, the platform allows engagement of consumers as they can express themselves anytime, anywhere.

Your Business Should Use Instagram for Building Brand Image

Every day, you are experiencing that a new brand is launched in the market. Therefore, infusion of new brands in the market adds clutter and raises the competition level. In order to beat the competition and gain the desired mileage, you need to entice your prospects with visual contents. If you are looking for inspiration on how to get followers on Instagram, go through the examples of a few brands, which have included this social media tool in their marketing campaigns and have bagged distinctions.

In 2012, Ford launched a campaign on Instagram called Fiestagram. Ford became successful at engaging the prospects through a photo competition. The 7-week campaign experienced posting of more than 16000 photos on Instagram. The promotion was linked with Twitter and Facebook where it fetched substantial likes.

Red Bull incorporated Instagram in its marketing campaign recently. Through the marketing campaign, Red Bull distributed tickets to its followers to witness the Rock Finals basketball tournament that was held in San Francisco. Instagram users were asked to post their photos with basketball followed by tagging. The campaign allowed Red Bull an ideal way to send its brand message to the sports community.

Even, food outlets are using Instagram to promote their brands. Comodo, a New York-based eatery conducted a campaign through Instagram. Users were asked to shoot photos of their favorite meals and tag those with proper hashtag. Through the Instagram campaign, the restaurant now helps the visitor to search the latest offerings and accordingly offers fine dining experience.

In a nutshell, the popularity of Instagram is growing among global brands. Currently, Instagram has around 300 million active users and the number is likely to grow in future. More than 70 million photos are shared every day. It is high time that you include Instagram in your future marketing strategy to drive active engagements.

Author Bio – Jenny Brown is a social media strategist. He conducts workshops for businesses on how to get followers on Instagram and attain sales conversions.

How to Choose a Video Production Outfit

video production

Every business needs to make itself known – otherwise, it may not be anywhere near as successful as it would like to be. This article will help you work out how to choose a company that can assist you with promotional videos.

Promoting your business products and services is a very important part of being in business. If you don’t promote yourself, you won’t have the opportunity to make sales and grow your business. Many people may not even realise you are there.

However, there are ways you can make the process of promoting your business easier than you may think. For example, if you are blogging and writing content for your website (or sites), that’s a good start. But have you ever thought about creating videos to give another more visual element to your promotional efforts?

If you have already thought of this and discarded the idea, you may wonder why you should reconsider it. In truth, if you choose one of the many video production companies around to help you create your videos, the results you get will be far better than anything you could create on your own. That’s the secret to good results in this area.

So how do you go about choosing one of these video production companies?

Well, the first step will be to find a company that has experience in promoting businesses just like yours. Some will take on any kind of project, but others will have experience in particular areas. A good example of this would be a company that deals with small to medium-sized businesses. Some are more experienced with larger companies and they may not have the skills to take on a much smaller project of the type you may want to focus on.

It is also important to feel comfortable with the company you choose. Ask how they go about their work. How much input will you have at each stage? Are they able to brainstorm for ideas for you, or do they require far more input from you? The chances are you already have a good idea of what kind of video you want to produce for a good trade show. However, if you are stumped for ideas you might want them to provide some inspiration for you.

Clearly, the more experience the production company has, the better it will be for you. Make sure they have a portfolio with them – ask to see it if you can. Very often, their website will have a selection of videos to look at that they have already made. This will give you an idea of their style and values, so you can see whether you like their efforts.

As you can see, the process of choosing a production company to help produce your video isn’t a quick one. However, when you take the time to make the right choice, it becomes far easier to create the kinds of videos you really want to have to help you promote your business.

Creating Business Presentations with the Movavi Video Suite Review

Business Presentations

Nowadays it is becoming more and more commonplace for business presentations to consist of videos. Not only are videos a more flexible and universal medium, but they are also a great way to convey information in creative and interesting ways – making them perfect for the task.

Unfortunately most people tend to have little or no idea how to create videos for business presentations. If you’ve tried to do so in the past you may have found that your attempt ended up looking fairly amateur, and lacking the professional quality that you would want any business presentation to have. The good news is that even if you’ve had trouble creating business presentations in the past – with the Movavi Video Suite you should be able to do just that.

Essentially the Movavi Video Suite is an easy video maker that will hand you an extensive array of useful tools and features. The reason why it is unique however is its intuitive approach that is ever so beginner-friendly. Even if you have little or no experience with videos, you will be able to come up with one that looks thoroughly professional and polished.

To do this the first step is to record the video footage that you need. Within the Movavi Video Suite itself you’ll find options to capture videos via a webcam or directly from your screen. Alternatively you could also digitize videos, transfer them over from a different source, or use photos to create a video slideshow.

After you’ve acquired the video footage that’s going to form your presentation, you can then start to edit and enhance it with the features that are in the Movavi Video Suite. Initially you’ll want to cut out segments that you don’t need and combine all the various clips into a single video. Once that is done you can start to enhance the video quality, correct any issues with the recording, add a voiceover and background music, use stylish animated transitions and visual effects, and maybe even insert customizable text as subtitles or captions.

All these features are really quite easy to use, and they’re just a glimpse into what the Movavi Video Suite is capable of. With a bit of creativity you could come up with a business presentation that impresses your colleagues and bosses – and may even help you to work your way towards that promotion that you’ve been after.

2016 Technology That Will Streamline Your Business Operations

Technology That Will Streamline Your Business Operations

Technology is a powerful thing. It can help small businesses leverage tools to put them on par with the big players that have been able to dominate markets with huge bankrolls.

The Internet was a game changer across the board, allowing even at-home businesses to reach a global market. Now cloud-based technologies, automation and collaborative platforms are proving to be the new frontier in streamlining and optimizing business operations.

Cloud-Based Calling

Communication is vital for business growth, but professional phone systems can be a significant expense. Cloud-based phone service is one of the fastest growing industries right now for very good reason. Instead of antiquated technology that utilizes phone lines and expensive equipment that can be difficult to maintain, this calling service routes calls over the Internet. Affordability and the ability to gather call data are two big selling points for businesses of all sizes.

Another key feature of cloud-based phone systems is its ability to connect all employees wherever they are. Because calls are routed over the Internet, there are no physical limitations. Workers in various locations can all be connected to the same phone system, and your mobile phone can also be used to take business calls from anywhere.

Automated Marketing and Messaging

You can use the call data that’s gathered by your cloud-based phone system to improve your marketing messages, and then use those messages in an automated marketing system. Automating your outreach and marketing tasks proves to be extremely efficient without sacrificing quality. Customer relationship management (CRM) software allows you to put lead management and marketing on autopilot. Setup campaigns, email drip messaging and automated responses once, and they’ll run again and again on schedule or whenever they’re triggered.

Digital Marketing Strategies for the Hospitality Industry

Digital Marketing Strategies for the Hospitality Industry

The online world feels like a touch of the Wild West right now for many businesses in the hospitality industry. The owners who are proactive and vigilant about their online reputations and the new social media kids in town are taking advantage of technology, while companies that are reluctant to wade into the fray may get left behind. Make no mistake, it’s a lot of work to manage your business’s online reputation, but it’s crucial to the long-term success of the company. Let’s take a look at some digital marketing tools.

What’s Become Standard?

Many businesses have jumped on the technology train, embracing lots of different social media platforms and working hard to learn about the potential of Internet marketing. Others have been resistant to focusing on younger clients if Baby Boomers have been their bread and butter. However, only one third of Internet users are from the Baby Boom generation, so you can’t underestimate the importance of online marketing. Here are some of the basic tactics that no longer are optional:

  • Mobile-friendly sites: If 80 percent of searches are done on mobile devices, business owners in the hospitality industry don’t get the attention of search engines if the company website is not mobile friendly.
  • Local search presence: Making sure your business’s online information such as location, rating and price range is up to date is vital when it comes to maximizing local-search technology. When someone is looking for a hotel near his or her location, your business must show up on the map.
  • Social media engagement: Your business should be on at least three social media platforms, and more is better. It’s all about getting your brand top of mind and starting conversations with customers.

Upcoming Trends

Hotels and other hospitality companies that are ready to get proactive about online marketing can take some of these steps during the coming year:

  • Engaging content marketing: Businesses should be looking at the content of their websites to make sure the information there is accurate and, more importantly, interesting to site visitors. Videos, blogs, and customer stories can engage potential customers.
  • Paying for placement: Consumers click on “above the fold” search engine results first. It’s worth spending the extra money for premium placement. Plus, this will help in the local search function mentioned above.
  • Customer-centric planning: Instead of thinking like a hotel owner, think like a guest. What would customers expect to find when researching your company? What would make things easier for them? Consider online check-in or room-customization capabilities.

Reputation Management

Once you’ve established your company’s presence on the Internet and in the social media realm, it’s important to monitor what is being said about your business. Here are the basic steps for managing your online reputation:

  • Monitoring reviews: First off, you have to pay attention to what customers are saying about their experience at your hotel or hospitality business. Positive comments are great; thank reviewers for their kind words. Negative comments can be great, too, because they help you learn.
  • Addressing complaints: Respond to concerns and complaints promptly. Thank reviewers for sharing their thoughts and pledge to use their comments to improve.
  • Learning from comments: Take what is said about your company to heart. Decide whether complaints should prompt a change in policy. Share comments with employees so they understand how important customer experiences are when it comes to the health of the business.

Diligent hospitality business owners can leverage their online presence and reputation to create happier customers and therefore boost the bottom line. Besides, your competitors may be already working hard on their reputation management. You don’t want your company to lose relevance. Take the time to respond to reviews or discover how to enhance customers’ experiences. The proactive approach is the best track for your business.