Mobile Strategies Every Business Would Benefit From

Mobile Strategies Every Business Would Benefit From

According to Forbes, 80% of online adults own a smartphone. What should you do in order to better reach your customers? Read on for mobile strategies that every manager should consider adding to their plan.

1. Set objectives. How can mobile help you get there? Is there a specific mobile experience you want to give your customers? If you like to see goals laid out in front of you instead of on a screen, view the range of Konica Minolta A3 printers available.

2. Choose the right mobile environments. Do you want to create a mobile site or an app, or both? There are distinct differences between the two. A mobile site is in the browser of a mobile device. The user doesn’t have to download anything. The website will detect when a visitor is using their mobile device and adjust accordingly. An app requires a download from a marketplace. They often have GPS services to help with location targeting. Ideally, you’d have both a mobile website and an app. Apps are great for interacting with brands and mobile-friendly websites are great for on-the-go sales and shopping.

3. Integrate your mobile marketing with social media. Social media is accessed via mobile, which makes it the perfect combination. Share reviews, include social sharing buttons, and create content that be engaged with on-the-move. The more accessible you are via mobile, the more your audience will engage with your brand.

4. Send alerts and notifications, like coupons, savings, and other offers, via mobile. People check their phone constantly to see if they have missed messages, so they’re bound to notice an offer. Don’t annoy your customers with an overabundance of mobile offers, though.

5. Use ads based on location. With a mobile app, you can use location services to create targeted messages to specific audiences. When the person is in your store, for example, they can get a coupon to use the same day.

6. Optimize your emails for mobile, too. Most people will access their email via their mobile device. Include links so they can further engage via mobile, since click-thru is such a huge part of e-mail marketing.

Just getting started with mobile advertising? Begin with just one of these tips, like optimizing your website for mobile. Once you’ve got that down pat, move on to the next strategy.

LINE LINE premieres Pay mobile payment service


The new update in the messaging application LINE main novelty brings the premiere of the mobile payment service Line Pay.

Version 4.8 of the application of free calls and messaging LINE comes with the world premiere of the premiere of a new service dubbed LINE Pay.

Specifically, it is a tool that allows application users to perform secure and easy payments anytime, anywhere, directly through their smartphones.

As explained from LINE, the new service reaches all application users utilizing governed by iOS or Android devices , which allow payments for services associated or affiliated stores buying, regardless of their operator.

Starting today, users can now register their credit cards to access some paid content already available, such as stickers or applications LINE LINE LINE family Store.

Furthermore, the Asian company has informed that for a limited time, all transactions in the LINE LINE Store via Pay will receive in your account up to 25% of the amount spent a toll for using the service.

Finally, they have commented that improve the options innovations as different promotions, the incorporation of offline stores, and eventually in the future adding global functions , such as allowing users LINE can send money to each other, establishing a new form of mobile payment .

Windows Phone 8.1 is present in 25% of WP devices

Windows Phone

Anyone who is a developer of applications in particular mobile operating system undoubtedly will want the latest version of this platform is the one that has more presence in the market. This of course is not unique to the developers: Microsoft wants it too and is eager to launch the new update to Windows Phone 8.1 for all possible devices. Currently this version of the mobile platform the company is installed in 25% of the devices that use Windows Phone.

We should note that Windows Phone 8.1 is several weeks old here, and it is quite probable that at this point has already reached a growth spurt, so we should not be surprised if from now on its notoriously low adoption rate. Obviously Windows Phone 8.1 still has a long way to go if you want to beat the previous version, Windows Phone 8, which is currently the most popular devices phones that use the operating system giants software. WP8 today is present in 56.5% of devices, so no doubt it is still used by most users.

The good thing is that the Windows Phone platform is far less fragmented than the most popular market, ie Android. Obviously Google and Microsoft these situations very differently taken: Android has a higher number of versions and slower pace compared to Windows Phone, adoption but obviously has many more users.

Tell us: if you have a smartphone Windows Phone, okay youve updated to the latest version? What do you think about the same compared to previous versions?

Mobile App vs. Mobile Website: Which is best for my business?

Mobile App

What is the purpose of being present in the mobile ?.

It all depends on the need for which is considered to be present in this platform, of course, is very important to offer a mobile site with a good user experience and thereafter if you need to offer something specific additional or what is have on the site, then there is answer the reason why make a App.

In this post we will take care to explain each one separately and then compare them, this way we focus on the differences and aims of each to answer this dilemma.

Mobile Site

As indicated, it is a website, with the primary characteristic of being adapted for screen and lower resolution, as well as in most devices the actions taken for tactile human movements, secure this marks substantial differences when display, perform design and development. Access is via a browser pre-installed on the phone and along with the URL can view our site.

To expedite the passage of compatibility with various mobile devices most current programming languages ​​like CSS3 and HTML5 which allows the advantage of becoming multiplatform, a little easier to implement solution used.

Mobile App

Downloadable application on smartphones from the respective app stores (App store, Google play, and Marketplace and Blackberry app world). It is very important to remember that when stored on the device, it consumes space on your hard drive, in addition to having access to the phone other variables such as: memory, GPS, contacts, camera etc ).

With regard to the stage of development of it should take into account the process that each app store has to work around its proper approval and publication, which varies as Android, IOS, Blackberry or Windows phone, besides that each of which is a separate work, which influences the investment of time and money.

Comparison between Mobile Site and Mobile App


The website if that can be optimized for it to appear in the search results from a browser via mobile, added to this we are talking about a URL that can be easily shared via a chat, ads, QR codes, social media , blogs, etc

In this sense the App has not all this flexibility, first there must be another must download and follow the passage required by the app stores.

Content loading rate

The website is subject to the quality of browser connection. However the app probably runs instantly and is much more significant to have it for some specific actions: games, social networking, chat, email, etc

Where the use is daily or functions are required where memory and speed are important to enhance their functionality.

Integration with resources

The compatibility of the app with the device is called a native app, that what he means is that it has full access to push email, camera, GPS, etc., additionally the Apps still work and are in offline mode, thanks to its cache.

In the case of mobile sites, it is necessary to have connection to the web and the browser, however HTML5 and CSS3 have advanced towards the issue of resources, including has come to work on features that enable navigation without internet, but much remains to be done in this regard.

Immediacy of updates

Updates in the App directly dependent on the setting for each user on your mobile phone and their respective management, so you can submit a fresh or delayed for enhanced content, otherwise, the mobile site, because it need not rely user, so updates happen in real time without affecting what is being observed on the screen of the mobile.


Undoubtedly costs less to produce a mobile site, as the adaptable design featuring HTML5 allows full coverage against various devices with a single development process. The mobile app is required for each type of device time and money developing, consuming much more budget for engineering.

Ultimately beyond the importance of having a mobile presence is really important because it will establish there, setting goals that allow us to make a clear decision and go for it. And what would you serve, Mobile App or Mobile Site?.