RL360° Quantum offers LinkedIn tips to aspiring expats

LinkedIn tips to aspiring expats

As a high-profile professional networking website that is used across the world, LinkedIn is popular among people who are seeking employment opportunities abroad. With this in mind, saving and investment specialist RL360° Quantum has offered the following tips to aspiring expats to help them make the most of this valuable resource.

Keep profiles fresh

It recommended that people always keep their LinkedIn profile fresh by ensuring they update it with the relevant experience and skills on an ongoing basis. The Isle of Man-based company also highlighted the importance of jobseekers including key skills in profile summaries to make it easier for recruiters to pick them out. In addition, it advised people to use a high-quality profile picture.

Take part in discussions

Getting involved in discussions on the networking site is important too, RL360° stated. By joining relevant groups, people can widen their professional networks and engage with the right audience. Popular groups include Expat Network and International Expat Jobs Network.

Build relationships

Developing relationships is also key, according to RL360°. The company pointed out that social media isn’t intended for one-way communication. By proactively starting conversations and making comments on other people’s posts, LinkedIn users can engage with others and build up their contacts.

Stay active

Staying active is essential as well. By logging in at least once a week to check for messages, comments and posts, and by responding promptly, people can ensure they don’t miss important developments. RL360° noted that the rise of mobile technology makes this easier as it means people can access social media on the go. It also advised people to ‘follow’ company updates so that they get notifications if any new positions are advertised.

Preparing financially

As well as giving tips to help people make the most of LinkedIn, RL360° drew attention to the importance of preparing financially for a move abroad. Its Product and Investment Marketing Manager Andrew Dudgeon stated: “Given that many popular expat locations don’t offer a state pension, finding a secure and portable home for your savings and investments is a must.” He added that RL360° offers a range of solutions, including Quantum (a regular savings policy) and PIMS (a lump-sum investment).

According to Mr Dudgeon, those who are moving abroad to work should speak to a financial adviser to discover which products best suit their needs.

Royal London 360° was set up in 2008. It changed its name to RL360° 5 years later following a management-led buyout. You can find out more about the company by checking out RL360° reviews online or visiting its website.

Need New Customers or Clients? Top Tips for Attracting Them

Top Tips for Attracting Them

Owning a business is one of the hardest things anybody can do, and even if you’re a corporation now with dozens of employees it can still be tough going. In fact, every business owner knows that sometimes it’s harder when your company grows and you have more people to support and take care of.

In order to grow, you need to continue attracting new customers and clients. How are you supposed to do that though? There are a few tips that we can give you to make sure your customer and client base continues to grow no matter what size your business is.

Utilize Your Website

As a business owner you already know that your website is an essential tool for keeping your existing customers or clients informed. It’s also a great way to attract new people to your company who will spend money with you. But how do you actually turn visitors of your website into paying customers or clients?

One of the best ways you can do that in today’s economy is to utilize a blog or informational section of your site. By doing that, you’ll be giving people valuable information about your industry without actually pitching them a product. However, what is implied is that products made by your company can help them get the desired effect.

For example, if you make lighting fixtures you could run a home design section of your website. You don’t always have to talk about your products – just home design. After all, lighting is an essential part of good home design, and eventually the information you provide makes you a trusted source and a company your readers want to buy from.

Another aspect of your website and interaction on the internet should be social media. Sites like Twitter, Facebook, Google+ and even LinkedIn are essential ways to connect with new customers and share your brand identity.

Improve Signage

Corporate signage is a huge part of your business to people passing by. Whether you have a great location or not, your sign is the first thing people see when they encounter your physical location, so you want to make it memorable.

Look for signage that shows off your image and tells people very clearly what you do. It should also be visible from landmarks and traffic areas like highways if there are any nearby.

Trade Show Tips and Terms Every New Business Owner Should Know

Trade Show Tips and Terms

A lot of business owners are intimidated by trade shows, so they don’t attend them. But, trade shows can be one of the best ways to expand a small business and increase sales. If you’ve decided you want to try it out, you’re in for a treat. At the same time, there are terms and a few tricks of the trade you need to become familiar with before you sign a contract and book your space.

A/V

A/V stands for “audio/visual”. If you have a display, and you want any sound or video, make sure you’re in a location that can be supplied with A/V. Otherwise, you’re not going to be able to run your show.

Advance Order

An advanced order is an order that’s sent out to the service contractor for special services you might need before the actual show starts. Let’s say you need a special type of booth set up, or you need special fans or cables run to your table. You want to make sure this is set up prior to the date of the show, and an advance order is how this is taken care of.

Advanced Rates

Paying in advance usually yields you a significant discount on your table or booth. Pay early when you can.

“The Wanderer”

“The Wanderer” is someone who is always wondering around. There’s always one of them at a show, and they’re usually regarded as “fair weather exhibitors.” They’re wandering around the trade show floor, drinking way too much coffee, talking too much, not paying attention to their booth, and not really working.

Normally, this isn’t a problem unless they happen to be set up next to you. Sometimes, these types of people will get in your way, bother your potential customers, and generally make a nuisance of themselves. Be prepared for it.

Give Something Away

Giving something away is a great way to endear yourself to your potential customers, and it makes you memorable. But, it’s also highly contextual. For example, let’s say you’re a gaming or recreation company. Giving away these custom playing cards would be incredibly relevant and meaningful for the audience, especially if you have your business name and logo, including contact information, printed up on them.

The Rule Of Three

The rule of three states that, if you’re assigned three workers for your booth, you’ll inevitably end up with one stellar worker, one that’s OK, and one that’s goofing off and causing problems. If this happens, make the trouble-maker the gofer.

Work With Professionals

Always try to work with professionals whenever you can. In other words, don’t try to do prints yourself work with a professional graphic designers. Work with a certified trade show manager, or an exhibit consultant. Trade show marketing is a skill in and of itself. It’s best left to the professionals.

It’s very easy to lose money at a trade show. So, don’t make the mistake most businesses do don’t stumble through several years of failure before you hire a marketing consultant.

Timothy Gibson is a small business consultant. He loves writing about his marketing insights on the Internet. You can find his posts on many business blogs.

3 Easy Twitter Tips to Follow

twitter tips

The marketing landscape has been changing drastically over the past several years, but there are still a lot of small businesses that aren’t utilizing it to the max. Here’s how to use Twitter in a way that’s easy and useful for your business.

1. Connect with influencers. Find out who’s important in your niche. Follow them, respond to their Tweets, re-Tweet interesting material, send them a Direct Message every now and then stay on their radar.

2. Build public lists. By adding people to flattering lists (Hudson Valley Influencers or Best Musicians Ever, for example), people will tune into the community you’re building. There aren’t a ton of Twitter users who use lists so cleverly, so you’ll certainly stand out from the crowd.

3. Get in on hashtag chats. There are two types of hashtag chats you can get involved in: ones that set you up as an expert in your field and ones that will put you in touch with your audience. If you sell marketing services, join a professional marketing chat. Or, join a Q&A chat where you can offer advice to people who need marketing help. (Keep in mind that these chats may sometimes be one and the same.) Remember to not schedule posts during the time that you’ll be in the chat.

There are some online platforms that you can do without, but Twitter isn’t one of them. Make sure you’re actively engaging with your Twitter audience on a regular basis. Learn more about marketing your business.